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Saridon Analgesic Tablets

Brand Milestone

1933
Saridon was launched in Switzerland in 1933 by Hoffmann La Roche
1969
Saridon was launched in India by Roche
1970's
First Saridon TVC was made and launched in India
Early 1990's
"Sirf Ek Saridon Aur Sardard se Aaram" Jingle was coined
1996
Piramal Enterprises got the licensing rights of Saridon in India
Late 2000's
Saridon got awarded with Superbrand Status
2012
Media Innovation was done through the launch of Saridon Movie Reviews
2013
Won two Gold Emvie Media Awards 2013 for "Best Media Strategy" and "Best Media Innovation on Radio"

Honoured with "The People's Choice Award" for the top 10 advertisers in 2013 at The EMVIES 2013, instituted by the Advertising Club, India
2014
Won Gold Medal for Saridon Movie review innovation on Radio at Golden Mikes award
Won Gold in prestigious "Radio Mirchi Kaan" awards for "Saridon Movie review" Innovation

Won Gold medal for Radio's innovation -"Saridon Movie review" at the "Asian customer engagement awards"

Ranked 89th in Brand Equity's Most Trusted Brands of 2014 across categories and Ranked 7th in the OTC category
2015
At the Golden Mikes in April, Saridon won awards in two categories: 'Best Digital/Web Streaming by Radio/Network' and 'Best Use of Sponsorship'.

The brand struck gold at the Customer Engagement Awards held in April for the category of 'Consumer Engagement through Radio Innovation'.
2016
In March, the brand won a gold award for 'Best Use of Integrated Marketing Communication' at the Customer Engagement Forum Awards.

It also won gold in the 'Best Radio Media Innovations' category at the Golden Mikes in April.

The Native Advertising gold award for 'Radio Innovation in Denmark' was awarded to the brand in October of that year.
2017
Golden Mikes bestowed the brand with a gold award for 'Best Radio Media Innovations' in April.

Saridon won two awards at the Maddy's (Adclub Madras) held in April. It won silver for 'Saridon Headache Meter' pertaining to print media and bronze for 'Saridon Slappies' pertaining to radio.